About project
Siemens EQube is an audiovisual installation at the border between abstract man-made art and machine-perfect technology. The installation invites visitors to step inside a Siemens coffee machine and discover the world of coffee and the process of creating coffee drinks. The installation is inspired by BaristaMode technology, which allows every aspect of coffee preparation to be fine-tuned.
An immersive projection takes place on three large LED walls measuring a total of 15 x 2.5 meters, combining particles representing coffee beans with the technological elements of the coffee machine and an authentic soundtrack and aroma.
Check out the fully automatic coffee machines from Siemens Home Appliances.
This installation was created in commercial collaboration with Siemens Home Appliances and is not part of the curated content of the Signal Festival.
About artist
Innovate is a studio connecting brands with experiences. Its work ranges from installations to live events and experiential activations to strategic communication concepts. Innovate has been in business for over twenty years, helping local and international brands to be seen. It has won numerous industry awards for its work.
Alex J. Jindrák is a multidisciplinary artist and creative. He is behind several artistic and commercial projects. He has been working in the field of CGI and digital art for more than fifteen years. He works under the brand modified.studio, which combines layers of AR, XR, Immersive, CGI, Design, and ART. Currently, he also forms a digital art duo with his wife, painter Lu Jindrák Skřivánková. Together they perform under the pseudonym GMA (Genetically Modified Art).