About project
PlayStation chose Signal Festival as the ideal platform to launch its new game Spider-Man 2. Thanks to its prime location in the center of Prague, PlayStation had a unique opportunity to present its product to tens of thousands of people, significantly boosting brand awareness.
An unconventional presentation format This collaboration delivered an extraordinary visual experience in the heart of Prague, as the monumental façade of the Municipal Library came to life through a dazzling 30-second projection of Spider-Man 2. The projection, spanning over 50 meters and enhanced by a musical score and engaging animation, created a breathtaking fusion of gaming art and the visual world of Signal Festival. This unconventional presentation format not only captured attention but also set a new standard for OOH communication.
An interactive competition for visitors Signal Festival and PlayStation jointly organized an interactive online competition in which participants who shared their experiences of the game projection on Instagram had the chance to win a limited edition PlayStation 5. This activity not only increased product visibility for PlayStation but also strengthened its relationship with the festival audience.