About project
Siemens, a leading innovator not only in the field of home appliances, prepared a product launch campaign for its smart coffee machines on the Czech market this autumn. Part of this campaign was also a presentation during Signal Festival, which became a unique platform for introducing this new product. Its placement on the main festival route in the city center provided exceptional visibility, making it possible to communicate not only with festival visitors but also with the general public.
Activation format
The product activation at Signal Festival included an impressive visual presentation that combined the modern technology of the coffee machine with creative artistic expression. This approach not only attracted the attention of visitors but also allowed customers to enjoy a unique experience connected with tasting coffee prepared in the new Siemens coffee machine. This interactive presentation effectively showcased the product’s features and benefits.
Competition and interaction with consumers
The campaign was complemented by a social media competition, where participants had the chance to win their own Siemens coffee machine. This part of the campaign significantly contributed to promoting the new product and increased its visibility among potential customers.