About project
About the Project
Budějovický Budvar, in collaboration with Signal Creative, Publicis, and the studio 3Dsense, created an interactive video mapping projection on the Municipal Library building at Mariánské Square.
Interactive Videomapping
The installation’s interactivity was driven by a real-time connection between two applications that communicated with each other. A web app, supported by artificial intelligence, was used to collect and moderate text inputs that visitors could submit on-site via their mobile phones, projecting them directly onto the library building. This allowed audiences to become an active part of the video mapping experience. The overall concept was also co-created by artist Tomáš Břínek, known under the pseudonym TMBK.