About project
L’Oréal, through one of its brands, Maybelline, partnered with the festival in the form of video mapping.
As part of the collaboration, a video mapping spot was created in cooperation with artist Alex J. Jindrák, with the central motif being the depiction of an eye and eyelashes. These were portrayed through fluid visual elements and layers symbolizing the brand’s products. The spot was projected onto the building of the Archbishop’s Palace throughout the festival.