About project
NIVEA teamed up with Signal Creative and artists Ondřej Rakušan and Ondřej Mikula to create a video mapping projection on the Old Town Hall building.
For the NIVEA brand, part of the Beiersdorf portfolio, this marked its debut at Signal Festival 2025. As part of the partnership, it presented its own video mapping installation showcasing the new Nivea Cellular Epigenetics serum on the Old Town Hall. The collaboration with the festival was facilitated by the content agency Fuse.
Blending beauty, technology, and the historic backdrop of Prague’s Old Town, the projection proved highly popular with audiences. NIVEA later repurposed the footage as part of its global social media campaign.