About project
As an official festival partner, Sephora presented an iconic video mapping projection in 2025.
SEPHORA videomapping
The projection worked thoughtfully with the building’s architecture, using light, motion, and bold color to bring the brand’s visual world to life on a monumental urban scale. The project demonstrated how a historic landmark, contemporary audiovisual technology, and a commercial message can be seamlessly combined in a refined way that respects both the setting and the spirit of the festival.