SOFTlab (US)

Through a great variety of different media, the design studio based in New York City focuses primarily on innovative ideas which the studio uses to create its interactive installations, immersive projections or large-scale sculptures. Irrespective of the final form of its project, the SOFTlab does not neglect the preparation stage and always elaborates a thorough research and experiments. Hard work seems to pay off – the studio has gained high acclaim and professional prizes for its projects created for MoMA, The New York Times or for the Columbia University.